Website, Branding & Strategy
VOA Overview
Premiere Virtual Opera Academy is an educational platform geared towards bridging the gap between modern opera singers and the legendary voices of the golden era.
Due to the pandemic, many opera singers were left without a stage to perform. The PVOA/VOA platform was the outlet needed for artists to engage in their craft, enhance their skills and breathe life into an industry that transformed from an in-person experience to 100% virtual.
VEEBABES A SAFE PLACE FOR GIRL TALK
Bold. Transparent. Optomistic
During the discovery phase we decided to take the direction of the design from a simple organic layout to a bold, unapologetic design. The hero image of a woman wearing roller skates set the tone and energy for the website.
The signature teal color used throughout the brand and website conveys a sense of calmness, acceptance and optimism. We combined the vibrant, bold colors with the optimistic and introspective teal as a great representation of Veefresh consumers.
REPRESENTATION
MATTERS
WELCOME
Veefresh wants their audience to feel "Seen". Leading with a simple carosuel in the hero showcasing real women dealing with real "v" issues played an integral role in fulfilling their mission. The VF audience is comprised of women who suppport body positivity, appreciate representation, accountability, sustaniability, community, and transparency.
View Personas
Gradual Flow
In order to create a seamless user experience we took a look at Veebabes, a FB group for all of their consumers. Looking at the data we created a flow that guided customers through a conversational story. We approached the redesign with customer empathy in mind, gradually bringing them into the shopping experience.
IOS App
Concepts
